Heidelberg International Business Academy - Logo


Studium in Heidelberg an der HIB Academy - Internationale Qualifikationen


Übersicht Studienmodul

Module Code EN 200
Module Title Wirtschaftsenglisch  ·  English for International Business & Study II
Academic level Level 2
Instruction English
Credit value 10
Pre-requisites English Level 1
Co-requisites All other Level 2 core modules
Rationale
for Module
Language capability, sensitivity to cultural differences, and understanding why international trade takes
place and its effects, are an essential success factor in international management. Students practice and
develop their communicative ability in English in areas of particular use for their subsequent studies and
later careers. At the same time they develop differentiated and critical insights into international business
and socio-cultural affairs. The module also develops the investigative, independent learning and writing
skills gained at Level 1, and is designed to equip students with a broad knowledge and understanding of
approaches to academic investigation. This puts them in the position to engage professionally and
socially with English native speakers at a high level of linguistic and social competence, as well as to take
full advantage of Level 3 of the programme.
Teaching encompasses sessions in society & culture, research methods, international trade & politics,
business communication, and translation/mediation, reflecting the knowledge and skills required in
business and study. Tutors are predominantly native speakers.
In terms of content, the module builds on the knowledge and understanding gained in the Level 1
modules ‘Introductory Economics’ and ‘English for International Business & Study I’.
Aims This module aims to:
•  develop an integrated understanding of current economic and social and political developments
   in the UK and USA
•  develop students’ critical understanding of the rationale and motivation for international trade,
   and the tensions between national trade policies and free trade
•  provide students with the knowledge and language skills necessary to express themselves on a
   wide range of business issues for professional, academic and social purposes
•  enable students to review their own attitudes and values in terms of the similarities and
   dissimilarities between their own and foreign cultures/societies
•  develop the concepts, skills and practices required to conduct research projects appropriate to a
   variety of service sector management contexts

 

 

 


© HIB: Management Studium an der HIB - Studium in Heidelberg: Tourismus Studium - Eventmanagement Studium - Kulturmanagement Studium - Marketing Studium