| Module Code | BA 230 |
| Module Title | International Tourism Planning & Development |
| Academic level | Level 3 |
| Credit value | 5 |
| Pre-requisites | Level 2 Travel and Tourism modules |
| Co-requisites | Business Travel Management |
| Rationale for Module |
Tourism development can create economic growth and employment, but it can also cause environmental and social damage. Tourism development needs to be planned and managed so that it is sustainable, achieves long-term economic development and balances the needs of visitors with those of the host population. Tourism managers, in both the public and private sectors, need to be aware of the impacts of tourist activity and approaches to planning so that the benefits of the industry can be realised and negative consequences kept to a minimum.
The module offers students the opportunity to examine tourism and its interaction with the built and natural environment, the impacts brought about by tourist activity, and the development and planning needed as a result. The module builds upon the foundation knowledge and skills of the Level 2 Tourism modules, especially Destination Analysis & Tourism Policy |
| Aims |
This module aims to:
• explore the economic, environmental, political, socio-cultural impacts brought about by tourist activity • give an overview of levels and types of tourism planning and possible concepts • instil an understanding of the principles of sustainability and an appreciation for the role it can play within tourism development • instil an understanding of the roles of the public and private sectors • examine in detail various concepts and examples of national, regional and destination planning • look at the application of development and design standards and its importance for tourism planning • explore the implementation and monitoring of tourism planning and development |
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